
Disney is coming out with a 'totally trying too hard to grab the tweens and goth kids who are too old for High School Musical crowd' live action version of Alice in Wonderland. Needless to say its working, as my tween and teenage sisters are excited for it. Going by my billboard theory (the more billboards/ads for a film in Hollywood means all the more it'll fail after opening weekend) it probably won't do well but will become a cult classic as Tim Burton is the Gothic tween God. This film will be Disney's first foray into a live action Alice, but had things turned out differently about 80 years ago it wouldn't hold that title.
Alice in Wonderland has been filmed a batrillion times, from flickers (1903) to this modern age. Disney was obsessed with the story, always vowing it would be his masterpiece. His first successful film foray came in 1924 with live action mixed with cartoons called the 'Alice Comedies'. These starred the adorable Virginia Davis as 'Alice'. However Disney decided to go the Keystone route and not give his new star the rightful pay raise she deserved...so Davis left and new girls were brought in...but the audience was not pleased and soon the comedies fell out of favor.
Disney became a hit with Mickey Mouse in the late 20s and joined United Artists in 1932. It was an epic win for UA, who had been having some rough times since talkies came along. D.W. Griffith hadn't been financially successful since the early 20s, Chaplin took too damn long (and his spaced out films would be one of the things keeping the company afloat), and though Douglas Fairbanks and Mary Pickford had initially been successful in talkies (Mary with "Coquette" and the pair with "Taming of the Shrew") both had hit perhaps their worst year ever with 1931 (Kiki and Reach for the Moon.) Had things gone differently UA may have kept Disney through his successful years and Mary could have been something to Alice...depending who you ask either just a model or a live action version. Either way it never came to be.
Disney's Mickey Mouse had been doing well, but he wanted his Silly Symphonies to do better. He also wanted to make a full length film of some sort. Some point after his signing discussions began between him and Pickford about producing a full length Alice. Though I've heard before that it may have been live action, Pickford's biography says she was to be be behind the scenes, as well as a 'live model' for the cartoon design. Disney's 'live models' have been infamous over the years...everything from Margaret Kerry as Tinkerbell (no not Marilyn Monroe as the story goes) to Alyssa Milano for Ariel in The Little Mermaid. How much control Mary would have had beyond that is debatable, seems the project never got that far.
Mary's life was in shambles at the time. Her marriage with Doug was ending, and her family was falling apart (her mother died in the 20s, her sister and brother would both pass away by 1936.) She hadn't had a flop for over a decade, yet the trauma that was Kiki had been her latest film...and she knew it wasn't her finest hour. Mary had been 'Michael Jackson during Thriller' popular for over 20 years...without film it didn't seem she'd know what to do with herself.

She had planned a few follow ups to Kiki, namely "Forever Yours" which was another fiasco (she and Mickey Neilan were both deep into alcoholism at the time and fought so bad production was halted.) These grown up roles weren't going well (anything post 1927), so she planned a return to her little girl character that was at the time as iconic as Charlie's Tramp. Mary was 41 at the time, but she had pulled off a little girl role well in 1926 ("Sparrows"). And arguably she hadn't really let it go as her following roles were as teenagers, usually under 20 years old. It sounds absurd today, but for realz she could have pulled it off.

In the book Alice is 7 and a half years old years old. Mary had played roles about that young in 1917 with "Poor Little Rich Girl" and 1921's "Pollyanna". Its mind blowing to think of her pulling off so young while actually being so old...this may be why a live action version lives in mythology vs her just being a model. After WW2 Disney intended using Ginger Rogers in a live action/cartoon mix...this gives me further belief that Mary wasn't intended as just a model. Some people just have witchcraft with the camera, and Mary was one of them.
I also have trouble believing Mary would have campaigned as hard as she did for just being a model for a cartoon. But whatever the case was, she schmoozed Disney hard, posing for publicity shots in costume. She also had tea with a stuffed Mickey at Pickfair, which also became a still for autographing. Mary actually made technicolor test footage as Alice in heavy makeup and costume. This footage still exists at AMPAS but to my knowledge has never been released. Below is a photo of her from this test.
I can't remember who found this photo, but I remember they were from http://www.garboforever.com so credit to that!Honestly the color and makeup are both God awful. Mary could photograph well in color as evidenced below from her one and only technicolor appearance, a cameo in "Star Night at the Cocoanut Grove" which was filmed less than a year later in 1934.

What fell through is still up for debate. Disney put Mary off, then when Disney was hot on the idea she would put him off (booze maybe?). In the end Disney fell through, completely dropping the idea. When word of the God awful live action Paramount Alice came round Mary lost all hope. That version would go on to flop (and it starred Gary Cooper and W.C. Fields!!!)
By 1936 Disney left UA to make his own company, and his own great success with "Snow White and the Seven Dwarfs". It was one of the few times Mary ever let her business knowledge get in the way of something more important. Though TV was little more than a few inches tall and a dream for most people, UA fought Disney over the rights to broadcast his films on television in the future. Sure that's some good foresight over a future medium that brought film to its knees...but keeping Disney and Snow White would have gave UA a lot more money then losing the TV rights Disney wanted for himself.
The UA founders had some keen insight towards television. Mary would begin her radio career with it in mind, and D.W. Griffith took part in one of the first television broadcasts ever in 1928 (mostly a test, but it was successful.) Disney would go on to great heights while UA would all but fail by the 1950s (it still existed off and on through the years, lately being owned by a couch loving wackadoo...) Disney began work on Alice again in 1938, though the war would hinder this. By now Mary was long out of the picture.
In 1949 another (very trippy) live action Alice was made (Disney tried to have the film hidden to stop all competition with their version). In 1951 Disney made his own cartoon feature of Alice in Wonderland, his first Princess film since Snow White. It got mild reviews (and outright harsh ones from the UK) until the 60s and 70s when acid brought a whole new generation of hippies to the film. Today Alice is used in many promotions and merchandise, and well...we have the whole new goth tween film to look forward to.
To me, its one of the biggest mistakes of silents that Mary didn't play Alice...be it as a live model, voice, or actual live actress. Everything associated with Disney (that doesn't involve being mean to black people) is revived, re-released, and cherished. Though most people today have never seen a silent film they still know Mickey, and many people were introduced to Virginia Davis when her shorts were released on DVD. Many of Disney's voice actresses never went on to more, likely because Disney was very selfish about them (ask Adriana Caselotti). However they were still remembered and revered, re-recording things into old age and being worshiped out signings and releases. Had Mary had any hand in the final Alice she would still be remembered as more than a blip of 'made a test and disappeared' in the Disney lexicon.
When I first heard Mary's voice she reminded me very much of a 'Disney Princess' particularly Alice or Cinderella. She had the perfect little girl voice to go with the perfect little girl look. Film fans point out to me that celebrities voicing cartoon characters is a new phenomena (mostly following Aladdin in 1992). However Alice was being discussed in 1932 and 1933, just a few YEARS after the first feature length cartoons were made, let alone talkies! Whether the idea for Mary to voice a cartoon Alice was ever put on the table or not we'll probably never know, but I'd like to remind everyone that 1932 was just 4 years after the switch...the rules hadn't been set yet. If Mary had the genius to argue over television, I can't fully believe she didn't have the genius to see what Disney was capable of either.
As for Mary pulling off a live action Alice well...that's more debatable. I believe she could of had she wanted to (and put down the bottle). Mary convincingly pulled off a 20 something in 1933 for "Secrets"...7 was a stretch but even in 2010 that's irrelevant...the new girl has been bumped to 19 (and in my opinion looks 39...I don't see anything youthful about her.) The new girl, Mia Wasikowska, also incidentally has curls...like someone else we know.
I must confess I still think Disney ripped Mary off for the cartoon. The little girl Alice is very much like Mary's character...the only thing she's missing is the curls. The voice, the eyes, the daintiness and wonderment. Cinderella's mannerisms too (she seems straight out of Suds or Pollyanna...I keep waiting for her to break out into a version of the glad game.)
Poor Mary...she was the Disney Alice that never was.



